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The Green Heart Project

Role: Identity design, illustration, merch design and copywriting, web design

2014 · A Fuzzco project

The Green Heart Project is a fantastic group that facilitates school gardens in the Charleston, SC area. The task was to update their iconic "green heart" emblem and from there build a fresh new identity.

Fun fact: Veggie illustrations load randomly across the site—except for the home page, where icons supplement the intro copy, à la children's early-reader books.

Green Heart logos

Bright, simple illustrations of vegetables

Green Heart business card and letterhead

Two t-shirts, one that says Sun, sweat, soil, the other has an abstract pattern made of vegetable illustrations
Screenshot of What We Do page on The Green Heart Project website
Screenshot of Support page on The Green Heart Project website
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