2017 marks the first year that the Microsoft Edge Web Summit was held in Seattle, WA. I decided to play on a couple themes for the year’s esthetic: the Emerald City, and a hiking/camping theme (also a riff on the term “summit”). Designing for the event meant extending the brand to tons of various collateral, some of which include the website, merch, environmental graphics, and wayfinding materials.
We created unique badge designs for attendees, speakers, Microsoft Edge staff, and our special guests (scholarship recipients), in order to make it easier for people to find each other. Instead of relying on color alone to distinguish the badges, I also made sure that the shapes of the pattern fills were different enough to help visually identify the right folks.
Microsoft Edge shipped the new CSS Grid syntax in 2017, and so of course I thought this site needed to show a bit of grid layout love.