Melanie Richards is a designer at Fuzzco.

Introducing the UFGD c/o 2014!

I’m a big believer in honoring where you came from, and the University of Florida Graphic Design program is like a second family to me. So from now on, I’ll share the portfolios from each new graduating class. Introducing c/o 2014! What a talented bunch:

Congrats to you all, and best of luck in your new adventures! May you make all your upcoming decisions based on what’s right for you—not what you think is expected of you.

New Fuzzco Work: The Nickelodeon

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I’m so excited to finally share this project: a new identity and website for The Nickelodeon! The Nick is an alternative/indie theater in Columbia, South Carolina. For an organization that has a huge influence on local culture, it was important to us to make this rebrand feel intelligent, fun, and a bit off-beat.

The Nickelodeon, a Fuzzco project | Melanie Richards

The flexible identity is built on a series of geometric logos in bold primaries, styles which are extended through the website:

 

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Check back on this page during the Indie Grits festival!

 

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The “About” page is actually enormous, and it’s one of my favorites, including the “spine” of staff bios. I’ll spare you, though, and just link to the full thing.

 

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The full site is live at nickelodeon.org. To see more applications of the identity, check out the full project case study on the Fuzzco site.

Sedimentary is Responsive

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My poetry and prose blog, Sedimentary, is now responsive! It’s actually the most basic layout ever—just post stacked on top of post—but the CSS hasn’t seen any love since four-ish years ago. I’d like to start writing more fiction, so I thought it might help with motivation to do some spring cleaning: changing to wide posts from columns to support longer-format writing, Freight Text’ing it up, and actually buying a domain name.

If you’d like to follow my writing blog in all its melodramatic glory, it’s hosted on Tumblr and is connected to a Twitter account (@readsedimentary).

Be Cool, Big Blogs

Giant blog machines have come up with some rock-solid ways to increase page views, thereby increasing ad revenue. Occasionally these methods are obnoxious: slideshow posts where each bullet point is a new page, and my least favorite, RSS feeds that only show excerpts (requiring you to read on the site instead of in your preferred reader). But I get it. Gotta make the big bucks.

All understanding aside, I want to point out that it is objectively nasty to post about a person’s work and never link to their site. After seeing something awesome on a wildly-popular blog today, I clicked on the designer’s name, expecting to be taken to her portfolio. Instead, the link routed to an internal page containing all posts written about said designer (in this case, just the one). There was no designer-specific data—including portfolio URL—on that page. Out of curiosity, I clicked back to the article, hunted around for a link, and found nothing.

So, Big Blog has thousands of followers. The post has been shared (at time of writing) 1,200 times from the post’s share buttons alone. They will surely profit from reader traffic on the blog post, but they couldn’t link directly to the creator? They just had to crank the number of impressions?

Obviously, I ended up Googling the designer’s name and found her portfolio. Pretty quick task, sure. But to consciously exclude a link to the original source of the work in favor of an internal link is bad journalism, bad UX, and just plain rude.

Big Blogs, you need to find a balance between profitability and respecting the people who essentially create your content. This stuff just feels sleazy and it is not helping your brand.